A score for every store
Month by month and item by item, from service to value for money.
optical and retail
the customers you already have come back. Telemarketing for optical retailers in Italy: customer recall and reactivation
We call your customers after their purchase to find out how it went, tell you store by store what they think, and call back those who have not been in for too long.
Your customer base is your gold mine.
In a few years an optical store serves thousands of customers. Each of them has a specific moment when they should come back, for an eye test or a new pair of glasses. If nobody calls them at that moment, that customer walks into someone else’s store.
how we work
four steps. one single goal.
- 01
Reading the data
We start from the sales history in your management software: who buys, how often they return, in which months and at which store.
- 02
Call after the purchase
In the weeks after the purchase we call customers with a few questions about their experience in store.
- 03
Report by store
We group the answers by store, by month and by quality item. You can see straight away which store is slipping, and on what.
- 04
Calling back lapsed customers
With the data in hand we call back inactive customers and those who are due to return, with the right message at the right time, and we measure who comes back.
who makes the call
a person, not an automated system.
One hundred percent human, zero automation. Your customers speak to a caller who knows your sector, listens, asks the right questions and understands when it is time to book the meeting. Every call is made in Italian.
what you get
measured work, not promises.
How they found you
The same calls record which channel each customer came from.
Revenue that comes back
We track reactivations one by one, so the return can be measured.
where we already do it
a real case.
A long established optical retailer in Northern Italy, with more than eleven years of data. We studied how often customers came back and called back the lapsed ones at the right moment: in the first year, 1046% ROI, without acquiring a single new customer.
For a chain with several stores we call customers after their purchase and deliver a satisfaction report broken down by store, by month and by individual quality item.
questions
what we are asked most often.
Don’t calls after the purchase annoy customers?
If they are short and made by a person, usually not. It is just a few questions about the experience in store, and many customers appreciate someone asking how it went.
What data do you need from the management software?
A sales history with date, store and customer. We act as data processor, working on data the optical retailer already holds.
Does it work with a single store?
Calling back lapsed customers works with a single store too. Comparing stores works best from two or three stores upwards.
let’s talk
tell us what you sell and who to.
Try us for five days: if the method does not work, you will see it straight away. We reply with an honest assessment, even when the answer is that we are not the right choice.
Every day from 8:30 to 18:00, Italian time. Or fill in the contact form.